Pacifico – Not Just a Surfer’s Beer Anymore
Pacifico, easily one of the most popular Mexican beers here in California, is trying to build their brand outside of the golden state. According to this New York Times article, the brand wants to double sales in the next 10 years.
In order to meet this goal, they have launched an aggressive social media marketing campaign, which you can explore on Facebook here.
I love Pacifico, and would really like to see them succeed. Especially at Corona’s sake. So here is some simple advice from a SURFER for Mr. Sabia, the Marketing Director of Pacifico’s parent company Crown Imports, if he wants to meet his goal sooner than 10 years.
Start selling Pacifico in a can, cause bottles aren’t allowed on the beach!