Modern Warfare 3 came out last Tuesday.  And it promptly smashed records.  It now is the king of the five-day worldwide sales record.  Sit down folks.  It brought in to the tune of 750 million dollars.

Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI),  announced today that  Call of Duty®: Modern Warfare® 3 has shattered theatrical box office, book and video game sales records for five-day worldwide sell-through in dollars.  The game established an all-new five-day worldwide sell-through record of more than $775 million, exceeding the record of $650 million set a year ago by Activision’s Call of Duty:Black Ops and$550 million two years ago for Call of Duty: Modern Warfare® 2, according to Charttrack and retail customer sell-through information.

Oh but it didn’t stop there.  Not only did it beat down the first day and five-day records, but had some interesting records via Xbox Live.

According to Microsoft:

  • More than 7.0 million multiplayer hours were logged playing Call of Duty: Modern Warfare 3 by the end of launch day, November 8, a 19% increase over last year’s 5.9 million multiplayer hours logged playing Call of Duty: Black Ops last year’s launch day.
  • More than 3.3 million unique gamers played Call of Duty: Modern Warfare 3 in one day on November 8 from 2.6 million unique gamers for Call of Duty:Black Ops.
  • Call of Duty: Modern Warfare 3 set a new record for concurrent players on Xbox LIVE with 3.3 million simultaneous users on November 8.

“The Call of Duty franchise returned to Xbox 360 this year with another record-breaking launch.  More than 7 million multiplayer hours were played on Modern Warfare 3 on day-one of launch on Xbox 360,” said Don Mattrick, president of the interactive entertainment business at Microsoft.  “And with the exclusive first access to new multiplayer content, we’re proud Xbox 360 is home to the largest and most engaged Call of Duty community.”

I think it is safe to say that the Call of Duty games have been a big hit.   After all during the series lifetime, it has earned over 6 billion dollars worldwide so far.  You can take it to the bank that COD: MW3 will not be the last we see of this franchise.