In a clear sign of the apocalypse, Chipotle Mexican Grille announced they will try to launch an Asian inspired restaurant sometime in 2011. The new Asian restaurant will follow Chipotle’s current model for their stores now, with fresh sustainable foods.
“Since opening the first Chipotle some 17 years ago, I have often thought about how other types of food might fit the Chipotle model,” Ells says. “But my focus has always remained on perfecting and growing the Chipotle brand. Chipotle is not successful because we serve burritos and tacos. Our success comes from finding the very best sustainably raised ingredients, prepared and cooked using classical methods in front of the customer, and served in an interactive format by special people dedicated to providing a great dining experience. And while our Chipotle restaurants will of course remain our primary focus, we are also excited to see how this format works with other cuisines.”
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How can anything Chipotle do be bad?! They could do an Italian chain, and it’d be delicious!!