They either have one of the most brilliant marketing people of all time working for them… or they sold their souls to the devil.  Either way, just awesome!  Dove Real Beauty Sketches:

[youtube=http://www.youtube.com/watch?v=XpaOjMXyJGk#t=170]

Join the conversation at: #WeAreBeautiful
Watch the whole experience at: http://dove.com/realbeautysketches

Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.

And don’t forget: YOU are more beautiful than you think!

Now for some stupid ass advertisement that we’d have to pay money to get rid of…