So… the crazy attempted split-personality that was once Qwikster/Netflix is now a dead idea.  Below is the official email from the people at Netflix.  But before you go there… here’s my two cents.

The entire thing was an elaborate scheme for the big players to make money!!!  How so?  It’s in the numbers.  The DAY Netflix announced the split… their stock prices dropped dramatically.  Then, today… as soon as they announced the split was a mistake and they would stay one unified Netflix, their stock price jumped 7%!!!!  7%!!!!  I would bet money that a bunch of the tippy-top executives at the home of the Red Envelope bought up stock in the midst of this decline.  Obviously I don’t know if any of this is true… purely WhiteGlossy intuition.  Happy Monday!