Got your attention there didn’t we?
Like to practice safe sex? Of course you do. But do you like it enough to pay $56 dollars for a twelve pack of condoms? Naked Condoms certainly hopes that men will shell out that much to protect their junk.
Dubbed for the chic guy (who probably already spends too much money on other worthless crap) these condoms come in a wrapper that took over three years to design. Some graphic designer somewhere is laughing his ass off on the way to the bank on that one. From the NYPost.
While the majority of condom buyers are married women with children, which in practical terms means suburban moms looking to not get pregnant again, Naked’s target consumers are, in the words of CEO Jud Ireland, “edgy, hip, and rich” men and women.
Think hedge-funders and fashionistas who meet over cocktails at the Soho House in New York, which not coincidentally is one of the places where Naked condoms are sold.
When Ireland is asked why people should buy Naked condoms over Trojans, he hands the phone to his sister, Marie, who responds on cue, “Because I’d rather have sex with someone who has a Naked condom than a Trojan. The guy looks better, I think.”
Ireland’s sister’s aesthetic preferences notwithstanding, there are actual design aspects that set Naked condoms apart.
Naked condoms use latex that is thinner and softer than the latex used in other brands’ “ultra thin” condoms. They feature a hypoallergenic lubrication that is 10 times slicker and more expensive than the standard lube and an easy-tear wrapper with six layers of foil that took the company three years to develop.
And the packaging, Ireland says, is elegant enough to double as nightstand décor.
The biggest difference, however, is in Naked’s patented “pleasure fit” design. Around 85 percent of males have a penile width of roughly 52 millimeters. In order to get a custom fit for each user, Naked condoms come in widths between 47-57 millimeters and lengths of between 170-210 millimeters.
Knowing that, Ireland deftly massages the male psyche by only having three sizes. There’s standard, large and extra-large.