In the news today is the announcement that Google will jump into the fray of providers of E-books.   The store is set to open by the end of the year in the United States and by the end of the first quarter 2011 internationally. 

Instead of purchasing titles from one online site, Google will allow other businesses to link to Google’s bookstore via other sites to allow for smaller neighborhood bookstores stay competitive in the market.

Other good news is that Google Editions will be readable on any device that currently allows you to read e-books.  Which is currently something that the Amazon Kindle doesn’t.  Although there are many apps that make this possible on most portable devices.

“Google is going to turn every Internet space that talks about a book into a place where you can buy that book,” says Dominique Raccah, publisher and owner of Sourcebooks Inc., an independent publisher based in Naperville, Ill. “The Google model is going to drive a lot of sales. We think they could get 20% of the e-book market very fast.”
You can check the full story at WSJ.com.